For those of you not familiar, the object of the game is to capture all of the opponent's men, or block them so they cannot be moved. My strategy begins by being aggressive and getting a king first. This means being the first to lose some men, which gives your opponent a false sense of power, but it gets your opponent’s men out of the way so can blaze a path to making a king.Your need a strategy for your website’s success too. But the big question is: what is the object of your game? The object may be to get clients and/or sales.

Fortunately the rules of checkers are very obvious and simple that’s why ages 5 and up can play. If only everyone’s website was this easy!The First thing a visitor should notice is your golden banana. A golden banana = a king in checkers. Your website should have an opt-in for a free report, mini-course, teleclass, workbook, SOMETHING of incredible VALUE your visitor will happily give you their name and email address for on impulse and without thinking. Remember, the visitor is looking for information and they found YOU – if your opt-ins copy is well written and compelling enough, they’re yours.Your best marketing strategy in the internet age is “educational marketing”. Teach, show, share and educate your target audience.