It's another one of those boring, not-quite-esoteric topics that can make or break a web site: Meta Tags. These are a series of "additional information" blocks between the and tags on an HTML page that give the spiders and people using search engines more information and a better way to determine if your site is what they're seeking.There are five big META tag categories you should use on every page in your web site:The description META tag content is what appears in a search engine results description of the page. If you don't have it, the spider just posts the first text it finds, which is usually some meaningless string of text ending in "...".

The robots META tag tells the spiders that come to your site what to do with your page. I recommend the command "index, follow", which tells the spider to index your page in the search engines and follow all the links to their destination pages. The keywords META tag is a big one. It contains the search terms for which you want your site to appear and is a big part of search engine optimization. How close your pages appear toward the #1 position in a search for a keyword depends on it's page rank and term relevance, so choose the words you put in this tag wisely. This is the description that appears in the title bar on top of the page. While this one is not specifically a META tag, it is important because it shows one of the first things your visitor might see and use to determine the nature of your site.