As a webmaster facing the challenge of putting forth a new website to generate income, I came across a new concept in the field of blogging: joint effort revenue generation or JERG for short. JERG is a concept I made up after seeing this new phenomenon sweep through several established sites. It started out as being AdSense Revenue Sharing, but I took it one step further and coined it “JERG”, because that is what this particular website profit generation endeavor really is. The basic premise is simple: display advertisements a certain number of times from the creator of the article content as well as the owner of the website. Some sites achieve a 50/50 display ratio.

There are some inherent dangers with JERG sites. Most of them run either AdSense or Yahoo Publisher ads and share the ratio for the display between them. What a site owner MUST do to maintain the integrity of the site, is enforce a rule of no clicking for the writers of that blog on ANY ad on the website. It’s a little extreme, but that rule will definitely cut out the chance that a writer would click on their own ads. In the eyes of the Google or Yahoo, this is a clear no-no. However, if the JERG concept works, then everybody benefits. The JERG site will grow in rich, unique content and search engines will eat it up with entrust it with better search engine results for visitor searches.