Web Resources Many forms of pop windows have surfaced to solve this problem. First and foremost of them are the pop-under windows and exit pop-ups. Think about this, what if the pop-up were seen upon exiting your site instead of entering? You would allow visitors to obtain the information that they need, while letting them feel that they were able to browse your site without being hassled by other ads and offers all the while making them happy. Visitors will leave with a positive attitude and therefore are more likely to respond to the pop advertisement. Since the visitors have the information, they have achieved their objective and are now open to do other things; ideally respond to the pop-under advertisement. Internet marketing strategies could now be applied at this stage. Business - List of business/finance/loan/mortgage resources more 1 2 3 4 5 Computers - List of computer hardware/software/peripheral resources more 1 2 3 4 5 Internet - List of webhosting/webdesign/internet marketing resources more 1 2 3 4 5 Software - List of software resources more 1 2 3 4 5 Web Design - List of web design/development resources more 1 2 3 4 5 Web Hosting - List of web hosting resources more 1 2 3 4 5 Web Promotion - List of search engine optimization/internet marketing resources more 1 2 3 4 5 Web Resources - List of other web resources more 1 2 3 4 5 Recreation - List of travel/hotel/cruise resources more 1 2 3 4 5 Casino - List of online gambling/poker/blackjack/roulette resources more 1 2 3 4 5 Health - List of online pharmacy/hospital/health resources more 1 2 3 4 5 Shopping - List of online shopping/gift resources more 1 2 3 4 5 Miscellaneous - List of all other resources not stated above more 1 2 3 4 5   To further increase the effectiveness of pop windows, several improvements can be made. Pop windows should be made to allow the surfer easy "escape". If the surfer does not want to see the ad and has a hard time closing it out, he is more likely to become frustrated and could leave your site all together. A button should be used that allows the surfer to close the pop window easily or make sure the "x" is clearly visible. Another good idea is to use a script that utilizes cookies. Cookies will prevent pop-windows from overloading the surfer since you can decide the frequency of the pop-windows, rather than each time a page is opened. Also, make sure that there is no more than one pop-up window per page.

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