Web Resources It's especially important to make a strong and clear presentation on the home page if you want perfect strangers coming from a search engine to spend more than 10 seconds on the site when determining whether or not it is relevant to them. Getting business from such strangers is one of the major payoffs of having a web site, and they lack the patience of someone who has already had contact with you or been referred by a trusted source. Even people seriously inclined to hire you don't have endless patience to wade through hot air, jargon or superfluous preliminaries. Business - List of business/finance/loan/mortgage resources more 1 2 3 4 5 Computers - List of computer hardware/software/peripheral resources more 1 2 3 4 5 Internet - List of webhosting/webdesign/internet marketing resources more 1 2 3 4 5 Software - List of software resources more 1 2 3 4 5 Web Design - List of web design/development resources more 1 2 3 4 5 Web Hosting - List of web hosting resources more 1 2 3 4 5 Web Promotion - List of search engine optimization/internet marketing resources more 1 2 3 4 5 Web Resources - List of other web resources more 1 2 3 4 5 Recreation - List of travel/hotel/cruise resources more 1 2 3 4 5 Casino - List of online gambling/poker/blackjack/roulette resources more 1 2 3 4 5 Health - List of online pharmacy/hospital/health resources more 1 2 3 4 5 Shopping - List of online shopping/gift resources more 1 2 3 4 5 Miscellaneous - List of all other resources not stated above more 1 2 3 4 5   Include a commonly understood industry name or the generic name of your primary product or service prominently in the home page copy, if it's not already part of your business name or in the tag line. So many businesses - banks, restaurants, dentists - leave it unspoken what state or province and even what country they are in when that's essential to someone figuring out whether or not this business meets their needs. When location plays a crucial role in service, make it unmistakable where the business is. The best kind of answer to this question involves presenting the benefits someone gets from buying your products or services. Indeed, I recommend putting such benefits right in your home page headline. Use these guidelines to create or redo a home page, and you'll enjoy a significantly improved response from your web site both from people landing on your site from search engines and those already somewhat interested in what you offer.

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