Business There are multiple levels of advertising and promotion that correspond to intent and stage of business. Understanding these levels helps small businesses tailor their promotions and ads to the proper purpose thus making more money. Let's look a little closer...Stage 1 - Awareness Hey mom look at me! Cries the little child who wants attention. One of the biggest threats to small business is the fact that there may be thousands of people out there who need what they offer - but don't know they exist.Stage 2 - Gain Market Share This is a very important stage of promotion an advertising. This is where you put your unique selling proposition out there so that people will choose you over a competitor. Business - List of business/finance/loan/mortgage resources more 1 2 3 4 5 Computers - List of computer hardware/software/peripheral resources more 1 2 3 4 5 Internet - List of webhosting/webdesign/internet marketing resources more 1 2 3 4 5 Software - List of software resources more 1 2 3 4 5 Web Design - List of web design/development resources more 1 2 3 4 5 Web Hosting - List of web hosting resources more 1 2 3 4 5 Web Promotion - List of search engine optimization/internet marketing resources more 1 2 3 4 5 Web Resources - List of other web resources more 1 2 3 4 5 Recreation - List of travel/hotel/cruise resources more 1 2 3 4 5 Casino - List of online gambling/poker/blackjack/roulette resources more 1 2 3 4 5 Health - List of online pharmacy/hospital/health resources more 1 2 3 4 5 Shopping - List of online shopping/gift resources more 1 2 3 4 5 Miscellaneous - List of all other resources not stated above more 1 2 3 4 5 Stage 3 - Increase Consumption Gaining new customers is very important, but what are you doing to bring your old customers back? What kind of advertising or promotional tactics will increase the frequency and the size of your average purchase.Stage 4 - Capitalize on Opportunity This stage is where you use opportunities to increase sales. You can boil these four stages down into finer points of distinction, but mastering just these basics will give you a head start for a more profitable future.

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