Business A CRM strategy is called for to both buy time before new product offerings could be sourced and offered and to move significantly ahead of the competition. What is needed is a strategy involving all aspects of the company, including database structure, creative work and staff training that would ultimately reduce potential defections, quickly increase footfall term and build a database for future activity. The aim is to recognize existing customers, to reward those customers, to react swiftly to customer needs and to turn Customer Relationship Management (CRM) into Customer Managed Relations (CMR). The power of what customers want. It looks at the saving from a company’s point of view, not the empowerment from customer’s perspective. Business - List of business/finance/loan/mortgage resources more 1 2 3 4 5 Computers - List of computer hardware/software/peripheral resources more 1 2 3 4 5 Internet - List of webhosting/webdesign/internet marketing resources more 1 2 3 4 5 Software - List of software resources more 1 2 3 4 5 Web Design - List of web design/development resources more 1 2 3 4 5 Web Hosting - List of web hosting resources more 1 2 3 4 5 Web Promotion - List of search engine optimization/internet marketing resources more 1 2 3 4 5 Web Resources - List of other web resources more 1 2 3 4 5 Recreation - List of travel/hotel/cruise resources more 1 2 3 4 5 Casino - List of online gambling/poker/blackjack/roulette resources more 1 2 3 4 5 Health - List of online pharmacy/hospital/health resources more 1 2 3 4 5 Shopping - List of online shopping/gift resources more 1 2 3 4 5 Miscellaneous - List of all other resources not stated above more 1 2 3 4 5 CMR is three things:An ability to rethink, to reshape your organization and its knowledge so that it is at the disposal of your customers.Internet enabled management tools which customers use to get what they want.An ability to react to the information being generated and used by customers in order to increase profitability.Companies need to understand CMR and then change accordingly. You need a well developed view of the future, whether or not it is true. You have to invest in the competencies to make that future come true. You need to experiment and learn to see which parts of your view are developing. CMR would mean that the customer is in control, that the customer would manage the relationship. Think about it. Customer managed. They do it to you. You do not do anything to control them. You have to start thinking and behaving differently.

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